Market Evaluation / Market Intelligence

N/A

•  Collect and monitor results of marketing activities.
• Assist in market research and data collection providing summary reports of their findings.
• Understand the basic principles of marketing and tools used by the organisation for planning, implementing and monitoring marketing activities.

•  Leverage on market research materials, customer and employee insights and other sources, to identify industry trends, needs and opportunities.
• Select and use marketing tools appropriate to the allocated assignment.
• Conduct market research.
• Maintain relevant information, including lessons learned from previous campaigns, and effectiveness measures for current and previous activities.
• Contribute to marketing plans, identifying and articulating unique selling points and key messages for marketing material.
• Present and communicate at marketing events.

•  Plan and conduct market research to investigate and understand customer and competitor dynamics.
• Use appropriate channels and tools to engage with the desired audience.
• Use research and lessons learned to inform marketing plans.
• Create unique selling points and key messages for marketing material.
• Make creative use of elements relevant to both digital and traditional environments, and drafts appropriate support materials.
• Analyse the effectiveness of campaigns and services, and their impact on audience behaviour and business outcomes.
• Organise and participate actively in marketing events.

• Manage and monitor market research, analysis and the marketing planning process.
• Devise and manage marketing campaigns within specified budgets to meet specified objectives.
• Advise on brand management and promotion of corporate reputation.
• Play an active role in promoting engagement of staff and business partners.
• Produce marketing materials and stage events.
• Find innovative solutions to marketing problems.
• Use experience and data to make recommendations to senior management.
• Review and report on the effectiveness of marketing approaches and services and their impact on business outcomes.
• Provide oversight of all marketing plans and direct the marketing planning process.